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Company redesigns the packaging label for one of their family brands, Mom's Pasta Sauce. The new packaging will make its debut at the Summer Fancy Food Show in New York and will be on the grocery store shelves nationwide later this summer. The new package was created to deliver on the brand's premium positioning and its authentic Italian heritage. The new packaging has retained the bottle's distinctive portrait of Mom Timpone, but introduced a new concept, utilizing a fresh green to focus on the all-natural ingredients from the kitchen. The company updated the design to make it easy for their consumers to select it at first glance.

Steel Branding www.SteelBranding.com

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