Studies show that nearly 1/3 of all fish consumers buy isn’t what they think it is. Scotty Fraser of Norpac in Honolulu, Hawaii explains that one possible solution for seafood fraud is traceability, which tracks fish from the moment it leaves to water until it ends up on your plate, providing consumers with valuable information about the fish they buy.
Did you know one third of all fish you buy isn't what you think it is? Approximately 57 percent of the time, what is labeled as White Tuna is actually Escolar, a fish that is dangerous enough to cause serious health concerns. So, what's the solution to seafood fraud?