Consumers regularly eat lunch away from home—a couple of days a week, on average. Operators have been focusing their efforts on gaining a larger share of lunch visits during this highly competitive daypart. (Technomic)
Convenience and speed of service are key needs when it comes to lunch. However, today's consumers are also calling for higher-quality fare (80 percent, up from 70 percent in 2011) and unique and innovative lunch items.