The 2014 WINETAB Report is part of Technomic's Trends in Adult Beverage series and provides an in-depth look at national volume and sales information on wine categories, brands and suppliers, as wel as actionable outlook and projection information, and consumers insights around wine purchases on-premise and at retail. (Technomic)
In a report by Technomic, consumers, especially millenials, are becoming more knowledgeable about the wine they drink. The wine industry growth is decelerating as cost-conscious consumers seek value. Domestic table wine, for example, is appealing more to consumers.