Generation Z, Millennials, Generation X and Baby Boomers total about 74 percent of the U.S. population—and make up the bulk of today's foodservice consumers. Technomic  recently examined the needs and behaviors of each generation—including our very first look at Generation Z—to uncover a number of differences and similarities by cohort. (Technomic)
Generation Z, the first true digital generation, prioritizes speed of service, technology and having what they want, when they want it. Information on Millennials, Generation X and Baby Boomers is also included as part of a study conducted by Technomic.