Mike's Hard Lemonade Co., best recognized for its iconic Mike's Hard Lemonade that defined the Flavored Malt Beverage category (FMB), has named Paul Siano of Orland Park, Ill., its 1 millionth fan on Facebook, and to mark the occasion, has temporarily rebranded as "paul's hard lemonade." (PRNewsFoto/Mike's Hard Lemonade Co.)
Mike's Hard Lemonade Co. named Paul Siano of Orland Park, Ill., as its 1 millionth fan on Facebook. To mark the occassion, the company has temporarily rebranded as Paul's Hard Lemonade. Within 24 hours of identifying the milestone fan, the company created a new logo.