Campbell Creates New Role of Vice President, Integrated Marketing
CAMDEN, N.J. (Campbell Soup Company) — Campbell Soup Company announced the appointment of Yin Woon Rani to the newly created role of Vice President, Integrated Marketing. In this role, Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies. Rani will work closely with business unit marketing teams and oversee the company’s creative, media, digital and design agencies around the world.
Rani will report to Michael Senackerib, Senior Vice President – Chief Marketing Officer. Rani’s appointment is effective Jan. 2, 2014. She will be based at Campbell’s World Headquarters in Camden.
Rani has almost 20 years of global advertising agency experience in account management across multiple sectors, ranging from consumer packaged goods and restaurants to retail and entertainment. She has directed integrated marketing campaigns and pioneered social media efforts for well-known brands, and led multiple new product launches. Additionally, she possesses extensive expertise in agency management, integrated marketing, client partnerships and business development.
Prior to joining Campbell, Rani was President, North America, for global media company Universal McCann, the largest operating unit within IPG’s Mediabrands group, where she managed more than $7 billion in billings for the full-service media agency with approximately 1,000 employees. Rani was responsible for all North American operations, including new product and service offerings, strategy and innovation, planning and buying and business development. Additionally, she led significant change management efforts across five offices to upgrade talent and integrate strategy, online and offline media and custom content.
“Yin is a great addition to our marketing team and brings extensive strategic capabilities that will complement our existing talent and help us develop a world-class global marketing organization,” said Senackerib. “Her broad experience will be instrumental in leading our efforts to create integrated consumer experiences and ensure our brands have purposeful positions in the lives of people who enjoy our foods and beverages. Yin’s expertise leading teams and crafting breakthrough creative will help strengthen Campbell’s relationships with our loyal existing consumers and find compelling ways to connect meaningfully with new consumers.”
Earlier in her career, Rani held positions at Grey Worldwide, where she started her career in 1996. During her 15-year tenure at Grey, Rani oversaw accounts for GlaxoSmithKline, Procter & Gamble, Hasbro, J.M. Smucker’s Co. and Mars, Incorporated, ultimately achieving the title of Senior Vice President by 2003.
Rani holds a Bachelor of Arts from Yale University and a Master of Business Administration from the Stern School of Business, New York University. She is a board member of the Ad Club of New York and a member of Advertising Women of New York, Step Up Network and the media advisory council for the American Association of Advertising Agencies. Rani was also a 2010 Honoree for the New York YWCA’s “Woman of the Year” award.
About Campbell Soup Company
Campbell Soup Company is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Down Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com  or follow company news on Twitter via @CampbellSoupCo .