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During the 20th century, cereal especially helped redefine breakfast as a health and wellness moment. Breakfast beverages also arose to give us a heavy dose of scientific nutrition to start our day. “Starting our day right” became a cultural mantra echoed in interviews across America to this day. In essence, breakfast transformed from an energy/satiety occasion to an eating occasion focused on emerging notions of targeted nutrition. (Hartman-Group)

 

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