Consumer Trends: Cinnamon Horchata Ale? Blue Moon Thinks So
CHICAGO (PRNewswire) — This August, Blue Moon Brewing Company is introducing Blue Moon® Cinnamon Horchata Ale. Crafted with cinnamon, Belgian dark candy sugar and long-grain rice, the ale delivers a subtle sweetness and a smooth, creamy finish that is sure to delight Blue Moon drinkers over 21 years-of-age. The ale is inspired by the traditional and popular Latin American drink known as Horchata.
Blue Moon's Cinnamon Horchata Ale was created by Keith Villa, founder and head brewmaster at Blue Moon Brewing Company. Villa sought inspiration from his Mexican heritage to create the unfiltered ale that delivers a clean cinnamon flavor. The brew starts out slightly sweet, ends slowly with residual cinnamon spice and is 5.5 percent alcohol by volume (ABV).
"Growing up in a Mexican family, I had Horchata all the time when I was young, but then I rediscovered it in recent trips to Latin America," said Keith Villa. "I wanted to develop a brew for adults that combined the refreshing and creamy attributes of the traditional Horchata, so I'm beyond pleased that we finally made it a reality. It brings me great pride to introduce this brew into the market."
Villa earned his Ph.D. in brewing from the University of Brussels in Belgium, an honor only a handful of brewers have achieved. Villa came back stateside and founded Blue Moon Brewing Company in 1995 to craft beers inspired by Belgian styles. His first interpretation turned out to be the brewer's most popular beer, Blue Moon Belgian White, Belgian Style Wheat Ale. Since then, he has brewed several award-winning beers and continues to play an active role in creating new beers for the brewery. The new Blue Moon Cinnamon Horchata Ale is his latest creation and one inspired by his heritage.
Cinnamon Horchata Ale will be part of the Blue Moon line up, which includes Blue Moon Belgian White, the #1 craft beer in America. Blue Moon Belgian White is artfully crafted with Valencia orange peel for a subtle sweetness, coriander for a hint of spice, and oats for a creamy texture.
Cinnamon Horchata Ale will be included in the Blue Moon fall and winter brewmaster sampler packs, which will be available nationwide. A limited supply of the new Blue Moon Cinnamon Horchata Ale will be available in 6-packs starting Aug. 1 in select cities in Texas, California, New York and Colorado.
For more information about the new Blue Moon Cinnamon Horchata Ale or Blue Moon Belgian White, Belgian Style Wheat Ale visit BlueMoonBrewingCompany.com.
About Blue Moon Brewing Company
At Blue Moon Brewing Company, everything we do flows from our artistic approach to brewing. We craft our broad array of beers with flavorful ingredients for an inviting taste, perfect for enjoying the moment with friends. It's been that way since we added our first flavorful twist back in 1995 in Denver, and that's why we say our beer and everything we do is artfully crafted. More information is available at www.BlueMoonBrewingCompany.com.