Consumer Trends: Relax With Cheech and Chong Chillaxation Drink
STATESVILLE, N.C. (PRNewswire) — Bebida Beverage Company (OTC: BBDA), (BeBevCo), a developer, manufacturer and marketer of relaxation and energy products, announced today that the company and its partially owned subsidiary, Relaxations Solutions Inc., have "doubled down" on the very well developed Cheech and Chong brand with the addition of Cheech and Chong Chillaxation drink®.
BeBevCo's industry experience with its growing KOMA Unwind Liquid Relaxation® products success, as well as Relaxation Solutions Inc.'s recent announcement of the first mass produced Cheech and Chong Nice Dreams Relaxation Ice Cream prompted this decision.
"We are so excited to bring the Cheech and Chong brand to a Chillaxation drink®," announced BeBevCo CEO Brian Weber. "The drink will use natural supplements, natural flavors and sweeteners as well as a dose of Hemp.
"We feel as a company we are now rounded off in our products. Cheech and Chong Chillaxation drink® will be more of a head-to-head competitor to the popular Marley's Mellow Mood demographic, whereas the demographic of our premium KOMA Unwind product is more mainstream of those looking to relax, reduce stress or sleep better," Weber added.
Daisy Ramirez, BeBevCo chief operating officer, added, "My first thought was 'how much more can we take on?' However after looking at the market trends, the power of the Cheech and Chong brand and realizing that we will have two of the biggest names in the Liquid Relaxation drinks, the decision was easy.
"Of course, having a complete infrastructure doesn't hurt. The shareholders we have that understand the mission and know our team have been amazingly supportive. They are as confident as we are that Bebida Beverage Company can have global sales in the hundreds of millions in the not too distant future, " she concluded.
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BeBevCo. (Bebida Beverage Company) develops manufactures and markets liquid relaxation products including KOMA Unwind "Liquid Relaxation" (TM), KOMA Unwind Sugar-free "Liquid Relaxation" (TM) and KOMA Unwind "Liquid Relaxation" Shot (TM) as well as POTENCIA Energy, POTENCIA "BLAST" energy shot, Relax 5 shots and Piranha Water.