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Nutella is 50: Let the Cronut Frenzy Continue

Mon, 05/19/2014 - 3:02pm

SOMERSET, N.J. (PRNewswire) — Nutella® hazelnut spread celebrates its 50th anniversary today with a party for its fans in New York City. Ferrero U.S.A. Inc., the makers of Nutella®, has teamed-up with Dominique Ansel, Chef and Owner of Dominique Ansel Bakery in New York City and creator of the Cronut™, to create special limited edition Cronut™ holes made with Nutella®. These delicious treats are available today only* and will be distributed by Chef Ansel himself throughout the event.

"I'm thrilled to be partnering with Nutella to help celebrate its 50th anniversary. I have fond memories of enjoying Nutella at breakfast as a little boy in France and have always been an enthusiast. Having the opportunity to incorporate Nutella into bite size versions of the Cronut™ has been a real joy and I look forward to seeing fans enjoy this special treat," says Dominique Ansel.

Beginning at 10:00AM EDT at The Broadway Pedestrian Plaza between 23rd and 24th streets, fans in New York City will enjoy live music from singer Holley Maher, free samples of Nutella* paired with various foods, interactive games, a photo opportunity to help fans show their love for Nutella on social media, and Nutella gear giveaways!  

"The passion our fans have for the Nutella brand is incredible. They have a deep personal connection to the hazelnut spread and are constantly engaging with us via social media. We're so excited to celebrate alongside them at this anniversary event and kick-off our national tour which will spread the happiness one finds in a jar of Nutella throughout the country," says Eric Berger, senior brand manager for Nutella® at Ferrero U.S.A., Inc. "We look forward to continuing to promote their love and passion for Nutella® and celebrating fifty more years!"

 

In addition to the celebration, the event will include the debut of a new Nutella® food truck which will "Spread The Happy" across 16 U.S. cities by offering complimentary samples of Nutella, games and more.

 

For those fans who love the brand and want to further celebrate the 50th anniversary of Nutella, the brand asks them to share their own personal, memorable moments that involve Nutella® through the "Nutella® - 50 Years Full of Stories" campaign. Fans can submit their personal Nutella story at the www.nutellastories.com website in the form of text, photo or video postings.   

For more information on Nutella® please visit Nutellausa.com  and check out Nutella® USA Facebook, Twitter, Instagram and Pinterest pages at Facebook.com/Nutella,  Twitter.com/NutellaUSA, Instagram.com/NutellaUSA and Pinterest.com/NutellaUSA. For "Spread the Happy" Truck Tour dates and locations as well as delicious ways to enjoy Nutella, please visit the Nutella Tumblr at NutellaUSA.Tumblr.

*Available while supplies last

About Nutella®
Nutella® was created in 1964 thanks to Mr. Michele Ferrero; it was based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero – confectioner and founder of Ferrero – in Italy's Piedmont area. Nowadays, the popular hazelnut spread with cocoa is available in approximately 160 countries worldwide. Introduced to the US market in 1983, it has since become the number one selling branded hazelnut spread in America. This year, Nutella celebrates its 50th anniversary.

 

About Dominique Ansel
Dominique Ansel is the chef and owner of Dominique Ansel Bakery in New York City and was recently named "Outstanding Pastry Chef" by the James Beard Foundation for 2014. Since its opening in November of 2011, the chef's eponymous bakery has been awarded Time Out New York's "Best New Bakery of 2012" and Metromix's "Best Bakery of 2012", all within four months of opening its doors. Today, it is also Zagat 2013's highest ranked bakery and listed as one of the Best Bakeries in the U.S. by Daily Meal. His creation of the Cronut™, a croissant and doughnut hybrid has been reported on throughout the world and garners long lines of people waiting for his bakery to open and get their hands on a Cronut every morning in NYC.

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