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Advertisers are planning to pull out all the tools in their arsenal during the Super Bowl, including celebrities, A-list rock bands and cinematic story lines. Wonderful Pistachios showcases comedian Stephen Colbert running amok in two 15-second ads in the second quarter.

(AP) —This undated still provided by Wonderful Pistachios shows a frame grab from the company's 2014 Super Bowl XLVIII Ad. (AP Photo/Wonderful Pistachios)

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