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Evan Williams Presents a 'Bourbon Experience' in Louisville

Fri, 11/15/2013 - 11:59am

LOUISVILLE, Ky. (AP) — A prominent Kentucky bourbon maker is showing off its new tourism attraction in downtown Louisville.

Called the Evan Williams Bourbon Experience, the venue developed by Heaven Hill Distilleries features a small distillery and exhibits that take visitors through Kentucky's bourbon-making history. Heaven Hill showed off its $10.5 million venture Thursday, the day before the center opens to the public.

Evan Williams bourbon is Heaven Hill's flagship brand and is named for a pioneer distiller and civic leader in Louisville. The visitors' center is mere steps from where Evan Williams set up his commercial distillery in the 1780s.

The attraction's signature feature is a five-story-high replica of an Evan Williams bottle. The center is part of the Kentucky Bourbon Trail.

The center is at the forefront of efforts to bring small-batch bourbon production to downtown Louisville.

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