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Daily Sound Bite: Mondelez Takes Gum Seriosuly

Fri, 05/10/2013 - 11:26am

Kraft spinoff Mondelez, which owns Trident, Chiclets and other gum brands, has seen a dip in gum sales as gum chewing has dropped among U.S. consumers. Though the company saw increases in sales among other brands such as Oreos, CEO Irene Rosenfeld said of the drop in gum sales,

"We're not taking this sitting down."

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