(AP) — This computer-generated image provided by Kraft Foods Group Inc. on Friday, April 12, 2013 shows the new "Kool-Aid Man."
Kool-Aid is unveiling a new look for its big red mascot Monday, April 15, 2013 as the powdered drink looks to refresh its image and tout a new liquid mix. The Kool-Aid Man will now be computer generated and take on the personality of a celebrity trying to show he's just a normal guy. In past TV ads, the character was played by an actor in foam costume and had little to say or do besides crashing through walls with his "Oh, yeah!" tagline.