This year, Peeps, the popular Easter candy brand, will celebrate its 60th anniversary. The company plans to air its first television ad in 10 years, highlighting all the crazy things people do with the spongy, sugary candy. Ross Born, of Just Born, the company that makes Peeps, says,
"Everyone seems to have a Peeps story. And they are free and willing to talk about how they eat their Peeps, how they cure them, how they store them, how they decorate with them. And these are adults!"