Daily Sound Bite: Kraft is One of a Kind
The purchase of Heinz by 3G Capital and billionaire Warren Buffet's Berkshire Hathaway has industry observers waxing poetic about the strength of the Heinz brand. Heinz is one of the largest companies in the world with a unique story of expansion unlikely to be repeated. Brian Sozzi, chief equities analyst for NBG Productions, said,
"There isn't going to be another Heinz brand."