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LONDON (Datamonitor) — Think your vodka is “hot"?  Think again.  You’ve probably not seen anything like new 100,000 Scovilles Naga Chilli Vodka.  This infusion of vodka and Naga Jolokia chillies is actually being sold by retailers with a warning label to let consumers know that the product contains “extreme heat.”  New in the UK, this product is the innovation of the week from Datamonitor’s Product Launch Analytics.

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