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Molson Coors To Launch ‘Bloat-Resistant’ Beer For Women

Wed, 07/20/2011 - 11:34am
Lindsey Coblentz, Associate Editor, Food Manufacturing

According to TVNZ, Molson Coors is launching a new ale in Britain specifically for women, and it’s designed to be “bloat-resistant.” The booze is called Animee and is described by the company as “lightly sparkling and less bitter” than regular beers. A brewery spokeswoman said the new beer was needed because “there’s something fundamentally wrong with the relationship women have with beer.” Who knew?

Photo by Flickr user a4gpa

 

 


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